example project: tsu yange lor pool perfume
The Moodboard
For this study, december studio explored the visual translation of scent through a concept-led campaign for Pool by Tsu Lange Yor. The objective was to interpret the fragrance as atmosphere rather than object — building a restrained, water-inflected world shaped by reflection, cool stone textures and controlled light. Beginning with a focused moodboard to define tonal direction and material language, the project moved through careful spatial setup and lighting refinement before arriving at the final imagery. By presenting the evolution from concept to construction to finished frame, this case study reveals how intention, composition and subtle environmental cues work together to translate scent into visual experience.
Fabric Backdrop
Tsu Yange Lor Pool Perfume
Waterscape Backdrop
Tsu Yange Lor Pool Perfume
Tile Backdrop
Tsu Yange Lor Pool Perfume